Search Engine Optimization & Technology Update
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Apple's Jobs has hormone imbalance, will stay CEO
(AP)
 AP - Apple Inc. founder Steve Jobs, a survivor of pancreatic cancer whose gaunt appearance in the past year has alarmed the Mac and iPod lovers who look to him as an oracle, said Monday he has an easily treated hormone imbalance and will remain in charge of the company.
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Even in recession, CES to have stuff worth seeing
(AP)
 AP - The recession figures to tone down the flashiness of this week's International Consumer Electronics Show, but the lineup of innovative products likely will measure up to those of past years.
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Logitech to cut salaried staff by 15 percent
(AP)
AP - Logitech International SA, a maker of mice, webcams and other computer peripherals, said Monday it is cutting its salaried work force by 15 percent in response to weak consumer demand amid what it expects to be an extended global downturn.
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Google Base Could be Database For Everything
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Google sporadically opened base.google.com on 26-Oct-2005 afternoon.
It's a do-it-yourself online database to which people can submit,
evidently, just about anything.
Is a classifieds offering the next big thing from Google?
The site, which the company says is just a tester, lets users submit
information to be stored in Google Base, which the Web page describes
as "Google's database into which you can add all types of content.
We'll host your content and make it searchable online for free."
The search giant is soliciting items from "description of your party
planning service" to "articles on current events from your website" to
"listing of your used car for sale." It even lists a "database of
protein structures."
Users can describe the item by filling in a series of forms; they can
upload or link to pictures, and provide an address or telephone number.
The site says that items may be included in the main Google search
index and other Google products like Froogle and Google Local.
Combine Google Base with the company's recent solicitations of data
feeds from providers of online classifieds, and you've got a real
game-changer, industry executives said.
Even though Google has a stellar brand, the company may need some work
to translate its "brand promise" from search to classifieds. According
to the Most Trusted Company for Privacy Award, released on Wednesday by
TRUSTe and the Ponemon Institute, consumers trust eBay more than they
do Google.
The 7,140 consumers were asked to name one to five companies they
thought took the most care with personal information. Out of 187
companies named, eBay ranked fifth. Google ranked eleventh, behind AOL,
Amazon.com and Proctor & Gamble.
Gautam Godhwani, CEO of SimplyHired, a job meta-search site that adds
content, community and tools to listings posted on other sites,
welcomed Google Base as another data source. "To the extent that Google
becomes another destination, indexing free listings, we're happy to
include them," he said.
Craig Donato, CEO of Oodle, another classifieds aggregator, agreed that
Google Base would benefit his company by adding more content. "Our job
is to provide a single view of the classified marketplace, to let
people see listings across multiple sources," Donato said. "From our
perspective, the more sources, the better."
But the situation is different for classifieds sites that charge to
post listings, such as eBay and craigslist, which charges only for job
listings, Godhwani said. "If they offer free listings, anyone who
offers paid listings all of a sudden become a competitor to Google,
although Google continues to index their data," he said. The situation
is particularly thorny for companies such as eBay, which are heavy
advertisers on Google.
Donato said Google Base represents a definite shift in Google's
business model. "Oodle's perspective has been, you need to make search
win/win and not compete with partners in your index. We got that idea
from Google, which has a very clean model. ...Their job is to get
people off their site as quickly as possible. [Now], they're going to
start competing with folks in their index by becoming a publisher. If
you're Monster.com, it may not feel so good if they're competing with
you to take listings."
And compete, they will.
Peter Zollman, CEO of Classified Intelligence, the analyst firm that
recently confirmed that recruitment site CareerBuilder was in talks
with Google, said the new product could put a crimp in the traffic of
eBay and craigslist, for starters.
"eBay's whole proposition is, we'll help you sell or buy your stuff,"
Zollman said. "Certainly, the community factor and the trust factor is
something they encourage and exploit, and part of what eBay is. But, if
I can find a better, cheaper, faster way to sell my stuff, I'm going to
use it."
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“It is the mark of an educated mind to be able to entertain a thought without accepting it.” - Aristotle (384 BCE - 322 BCE)
“No other educational system in the world gives such a central role to the arts as the Waldorf school movement. Even mathematics is presented in an artistic fashion and related via dance, movement or drawing, to the child as a whole. Anything that can be done to further these revolutionary educational ideas will be of the greatest importance.” - Konrad Oberhuber, Professor of Fine Arts, Harvard University
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