Home SEO CMS CRM Open Source Ecommerce Wiki Forum MORE!Resources Link Exchange FAQs Blog News Games

Search Engine Optimization & Technology Update

Apple's Jobs has hormone imbalance, will stay CEO (AP)

AP - Apple Inc. founder Steve Jobs, a survivor of pancreatic cancer whose gaunt appearance in the past year has alarmed the Mac and iPod lovers who look to him as an oracle, said Monday he has an easily treated hormone imbalance and will remain in charge of the company.
Even in recession, CES to have stuff worth seeing (AP)

AP - The recession figures to tone down the flashiness of this week's International Consumer Electronics Show, but the lineup of innovative products likely will measure up to those of past years.
Logitech to cut salaried staff by 15 percent (AP)

AP - Logitech International SA, a maker of mice, webcams and other computer peripherals, said Monday it is cutting its salaried work force by 15 percent in response to weak consumer demand amid what it expects to be an extended global downturn.

RSS Syndication

E-Business Best Friend: eCRM

From Ebay to the smallest home-operated start-up, e-businesses of all sizes struggle to accurately answer a common question: who are my customers? If you can’t answer that question, chances are you’re also in the dark about the following questions. What customer demand trends can I expect in the future? How can I improve customer retention? What can I do to build long-term relationships of trust with customers? Knowing the answer to these questions can mean the difference between long-term growth and profitability and crashing and burning.

Enter eCRM

With the proliferation of e-business into just about every consumer market, customers are faced with more options than ever. As a result, they have naturally become increasingly demanding both of the products they purchase and customer service they receive. The idea is that, “if company A doesn’t meet my expectations, I can always go to companies B thru Z. By merely doing a Google search on your product or service you can quickly discover the number of competitors waiting for the chance to eat your lunch.

The importance of eCRM is highlighted when you think of the fact that e-business’ customer ‘touch points’ are limited and usually virtual. There’s seldom any face-to-face contact because the company usually doesn’t have a physical location, just a web domain.

Because of the relatively recent appearance of eCRM on the business scene, many people aren’t quite sure how to define it. In fact, the definition of eCRM varies almost as widely as the techniques companies use to manage it. For some people, eCRM may be as simple as pulling data off their order tracking system; they may believe keeping track of who bought what tells them the whole story. Other e-businesses with more experience may take a more complex view; metadata, datamining and drilldowns, and CTI can all be seen as vital eCRM tools used to paint a picture of the customer.

Unfortunately, because of the recent inundation of eCRM systems to the market, some e-business fall into a ‘can’t-see-the-forest-for-the-trees’ syndrome; management may get lost in the data and lose sight of their goals. The purpose of eCRM isn’t to collect data in new and interesting ways, it’s to answer the questions above. Still, crossing the gap between software and results remains a feat few eCRM systems are able to accomplish.

The problem with many eCRM systems is that they either, 1) collect irrelevant or insufficient data, or 2) don’t correctly interpret data. While the second point is largely what management gets paid for, we must remember that small and medium business is the largest market segment for eCRM. These businesses are usually run from home by individuals with little or no formal business education.

The good news for startup e-businesses is that many of the newer eCRM providers will handle the nitty-gritty aspects of your customer relationship management system for you, effectively freeing up more of your time for other important tasks.

No Comments.
Discuss in Forum: E-Business Best Friend: eCRM (0 posts)

< Prev		Next >

[ Back ]

Latest Forum Posts

Latest Articles
Web Page Speed Optimization Analyzer Search Engine Spider Checker Internet Connection Speed Test Stomper Site Seer Report Breakdown Search Engine Competitive Analysis Tool, Stomper Site Seer

Popular Articles
Submitters, Add Url To 100 Web Directories. Web Page Speed Optimization Analyzer Search Engine Spider Checker Web Server Headers Checker Search Engine Friendly Redirect Checker Tool

SEO Internet News

SEO Consult Maintains Its Ranking as the UK’s Number 1 Search Engine ... - PR.com

Cheshire, United Kingdom, January 06, 2009 --( PR.com )-- TopSEOs, the independent authority on search vendors, has ranked SEO Consult, the UK’s leading Search Engine Optimisation ( SEO ) company, as the number one SEO company in the UK for the ...
SEO Consult Maintains Its Ranking as the UK's Number 1 Search Engine ... - PR Inside

In the ongoing study by TopSEOs, 300 UK-based SEO agencies are evaluated on the basis of the following criteria: 1) client retention rate, 2) average response time/time-to-resolution for client problems, 3) average Return on Investment (ROI) for SEO ...

If you find this website useful, please donate! Thanks!

1180686 Visitors

“Nearly all men can stand adversity, but if you want to test a man's character, give him power.” - Abraham Lincoln (1809 - 1865)

“That's why we're now promoting nuclear energy. It makes sense for this country to use safe, clean nuclear power.” - George W. Bush

Your Ad Here

Top

Search Engine Optimization & Technology Update

Apple's Jobs has hormone imbalance, will stay CEO (AP)

Even in recession, CES to have stuff worth seeing (AP)

Logitech to cut salaried staff by 15 percent (AP)

RSS Syndication

E-Business Best Friend: eCRM

Enter eCRM

Latest Forum Posts

Latest Articles

Popular Articles

SEO Internet News

SEO Consult Maintains Its Ranking as the UK’s Number 1 Search Engine ... - PR.com

SEO Consult Maintains Its Ranking as the UK's Number 1 Search Engine ... - PR Inside