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    Gmail accounts make up 30 percent of marketing databases

    The number of Gmail users subscribed to marketers' email programs has increased from 17 percent in 2014 to 30 percent today, according to new data released by Yes Lifecycle Marketing. The company analyzed more than 7 billion emails sent through its cross ...

    Four Tips You Need to Know to Make it Big as a Social Media Influencer

    She often uses sponsored posts to fund her magazine. 3. Try affiliate marketing. Another great way to make money using your social influence is through affiliate marketing. With affiliate marketing, you are simply promoting the products or services of ...

    How To Make Your PPC Campaign Support Your Core Objectives

    In order to succeed with your PPC efforts, you need to undertake comprehensive research to fully understand your target market as part of your marketing framework. Here are some ways to make your PPC campaign support the core objectives you’ve outlined ...

    In-House Team Or Outsourced Digital Marketing? Here's How To Make The Right Choice

    Co-founder and managing director at Edkent Media, a boutique digital marketing agency servicing local, startups and enterprise companies. As a business owner, you face challenging decisions on a daily basis. But the last thing you should have to worry ...

    How Your Data Can Make or Break Your Direct Mail Marketing

    In this digital world, marketers have access to more data than ever before; which could be great or disastrous. Which has it been for you? We will take a look at some common data problems and ways to avoid them, as well as the great things data can do for ...
 

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