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    Memorize this Inbox Marketer formula for better e-mail performance dashboards

    When he took the stage of Data Marketing 2017 this week in Toronto, Inbox Marketer exec Matt Anstett decided to do a little A/B testing — but it had nothing to do with e-mail. “As great as an analysis is, it really needs someone to tell a story and to ...

    How to Use Email Marketing for a Seamless Holiday Engagement Strategy

    The holiday shopping season will reach its height with the upcoming Black Friday and Cyber Monday sales. Hanna Fritzinger, Head of Marketing, VigLink says, as holiday shopping typically accounts for up to 30% of a retailer’s yearly revenue, email ...

    The CEO of an email marketing company that sends 1 billion emails every day opens up about what it takes to go public (SEND)

    Email marketing company SendGrid went public Wednesday, raising 1 million. Shares priced at and rose above by Wednesday afternoon. CEO Sameer Dholakia spoke with Business Insider about what it took to get the company to this point. If you’ve ...

    How Targeted Email Marketing Can Help Your Business Convert Better

    Email marketing is one of the best ways to grow your online business. B2B marketers believe that email is their most effective channel for generating revenue. On B2C’s side, ⅘ of retail professionals trust email as their best method of retaining ...

    How to Upscale: 7 Tips That Marketers Know About Holiday Email Marketing

    The meaning of ‘Holidays’ is subject to perspective. It can be a good opportunity for throwing a Halloween party, catching up with long lost friends, carving a turkey during Thanksgiving, waiting expectantly for that specific deal during Black Friday ...

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