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    96 Percent Of Consumers Who Visit A Grocery Store Make At Least One CPG Purchase

    Approximately 96 percent of consumers who visit a mass merchandiser or grocery store make at least one CPG purchase, according to research commissioned by GroundTruth — indicating a significant sales opportunity for the locations that most can ...

    60% of consumers don’t know a Google advert when they see one

    With growing concern over the authenticity of online news, a study carried out by content marketing agency Ad-Rank Media revealed some interesting insights into users’ understanding and trust of the internet. Out of the 2,000 surveyed, 1 in 10 admitted ...

    Don't Risk an Outdated Marketing Strategy - Make This 1 Type of Content Your Top Priority in 2018

    Today, visual content marketing is the new content marketing. If it's not your number one focus in 2018, you're living in the past. The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

    Audi 'e-tron room': Spain attraction is one part escape room, one part marketing tool

    The rise of the "escape room" has been incredible. Teams of people all over the world are now regularly battling zombies, embarking on real-life Legend of Zelda adventures or playing armchair detective via Facebook Live in fun, safe but wholly manufactured ...

    Zero One: B2B Marketers on Verge of Tech Buying Spree

    But next year more than half of B2B marketing vendors plan to weave AI into their products to surface insights into account selection, content personalization, and ad placement, Forrester says. One of the main deployments of AI in marketing is through ...

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