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How Microsoft manages marketing activities at scale
In a company like Microsoft, which is filled with brilliant minds and innovative thinkers, disparate marketing systems are bound to crop up. It’s inevitable: marketers come to the company with different backgrounds, different levels of experience ...
Multilingual Marketing Tips To Boost Your International Market Reach
With so many businesses now competing on a global basis, it has become increasingly important to develop an effective multilingual marketing strategy. Without this, it becomes difficult to market your business on a global basis, which means that you will ...
Cloud-Based Startups Face Tough Marketing Challenges
Doing business now requires a higher level of entrepreneurial ... What worked a few years ago is now irrelevant. Marketing in this aggressive startup environment requires a new approach. My book, “Born in the Cloud Marketing: Transformative Strategies ...
5 Reasons Why Your Small Business Needs to Embrace Video Marketing
Are you looking for a way to boost your sales? Choosing the right way to market your business is essential when trying to expand. With all of the different marketing options out there, finding the right fit for your company can be a bit difficult.
Learn How Vanguard, Red Hat and the AMA Drive New Business With Content and Data Tech
chief strategy officer at the Content Marketing Institute and data analytics expert Bay Arinze, Ph.D, professor of management information systems at Drexel LeBow College of Business. View the full agenda here.
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