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    New TeleTech Book Illustrates How Organizations Can Execute Successful Change Strategies

    The book illustrates how organizations can execute successful change strategies effectively ... TeleTech partners with business leadership across marketing, sales and customer care to design and deliver a simple, more human customer experience across ...

    Jet.com Overhauls Business Model, Kills Membership Fee to Broaden Appeal

    Jet.com launched less than three months ago, but it's already pivoting its business ... 0 million for marketing and advertising over its first 12 months — an astronomical sum for most young companies. Jet executives said the change will also fix ...

    Queens coffee roaster considering name change after activists deem it offensive

    The coffee roasting business, which says it is based in Queens but has a business ... kosher coffees with names like “Great Escape,” and “Solitary Peru” and “Jailbird Organic.” A change.org petition charges that such branding is offensive ...

    10 Ways to Market Your Business in a Changing World

    The way businesses market to their customers is constantly changing, from use of new tools like Twitter ... This week, members of the small business community shared some tips for continuing to adapt to changes in your industry. Read the full list of ...

    Three Elements of Successful Change Management

    We are sitting in a meeting with the CMO and a new marketing operations ... to mobilize the individual change necessary for an initiative to be successful and deliver value to the organization is the essence of change management. In a world where the ...

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  • How Google Won The PR Battle Over SEO, And Why That’s A Good Thing

    Rather than working tirelessly to trick search engines, modern SEO practices more or less work for Google — fighting spam (instead of producing it) and creating great content for Google to dish up to their users. This doesn’t mean that SEO is dead ...
  • Content Marketing Rule No. 1: Create for Quality First, SEO Strategy Second

    Does Panda mean that the content creation process would stop feeling like a word game driven by the search engine gods? Could marketers focus ... Quality content is one part of that, and SEO is the other. “It takes a while to build up search credibility ...
  • topseos.com Names Boostability as the Second Top Search Engine Optimization Firm for October 2015

    NAPLES, FL--(Marketwired - October 09, 2015) - topseos.com has named Boostability the second best search engine optimization company for October 2015. Boostability was selected due to their strong performance in the proprietary evaluation process.

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