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    Men’s business attire undergoing change to ‘elevated casual’

    DENVER -- The old adage “nothing stays the same” could not be more fitting when discussing men’s business ... social media and marketing have created a bigger demand for creative attire. Not only are men’s work wardrobes changing, but the way ...

    What You Need to Know About Changing From Http to Https

    On the surface, changing from http to https is pretty straightforward ... should select one based on your business needs. Below, the different types of SSL certificates are grouped by validation level (important for marketing) and then by the level ...

    Three Elements of Successful Change Management

    We are sitting in a meeting with the CMO and a new marketing ... change hinges on a picture of a desirable future. Vision can provide both a corporate sense of being and a sense of enduring purpose. In 1995, John Kotter, a professor at Harvard Business ...

    How Social Media Marketing Is Changing the Way Big Brands Advertise

    The 'ignored side' of social media According to the Wharton School of Business at the University of Pennsylvania's marketing program website, more and more companies rely on social media to address customer service issues. The site calls customer service ...

    We're in the behaviour change business, what business are you in?

    It's also an extremely powerful lesson for the advertising industry and a sharp reminder of what business we are in. We develop brand communications which change behaviour, so that people buy more of what our clients sell. However agencies instead focus on ...

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  • Google's John Mueller Gives Kayak SEO Help

    You can resolve this by moving the iframe to the end of the head, or by moving the "search engine" meta tags above the iframe (or in this case, by moving the hreflang markup into a sitemap file). International SEO is pretty complex, especially on huge web ...
  • Five ways UX blends with SEO to improve a site’s performance

    However, there is a spot that these two meet… Google made it very clear in its Webmaster Guidelines that even in SEO optimisation, users should be the centre of attention: Make pages primarily for users, not for search engines. And this is only a ...
  • Mindy Weinstein Talks About the Changing Search Landscape on #MarketingNerds

    Missing Link Between Search Engines and Users One of the things I see often is businesses that are still practicing old school SEO—or the people working for them still are. They aren’t as ingrained in it as we are, so they know in the past that the way ...

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