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    Uber Logo Change: Are They Kidding?

    How does this help customers understand what Uber does, what makes it unique, or why anyone should do business with Uber ... In 2011, Starbucks announced a dramatic change to its logo. No longer would the Starbucks name and the word "coffee" appear ...

    Here Comes The Sun: It's The Business Model, Stupid

    Besides all the many ways in which shoddy assumptions exaggerated companies' self-assessments of "retained value," which has been aired out here repeatedly, there remains the fundamental issue of the business ... is starting to change for several reasons ...

    Marketers Are Changing Their Approach to Measuring Customer Experience

    A new study shows how marketers are changing their approach ... the impact and value of your marketing campaigns?" clicks and views were the No. 1 answer," she said. "This is the first time we are seeing real business metrics top the list of how marketers ...

    TOMTEC’s Corporate Brand Identity Change

    MUNICH--(BUSINESS WIRE)--For 25 years ... on clients and their needs and to develop targeted solutions for them. Together with the change of logo, the marketing materials, trade show appearances and software also have a completely new design, which ...

    Trauma Club: Was the Protest of a Jewish Group at Creating Change Really Anti-Semitic?

    Several articles, from niche blogs to mainstream newspapers, have covered the recent firestorm at the National LGBT Task Force’s Creating Change conference ... on observations about political strategies, marketing and economics. You can feel free ...

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