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  • A Closer Look at Big Data and How it’s Altering SEO in 2018

    Many people don’t realize the huge impact that big data has on the modern world. As an example, search engine optimization is only one of the multiple areas of business marketing that’s affected constantly by big data. Big data sounds like a scare word ...
  • 3 important search engines to leverage for content marketing

    When we talk about search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are three search engines. Content comes in many forms — written, audio, image and video — and because ...
  • A balanced approach to data-driven SEO

    If you take your SEO seriously, then you understand the necessity of tracking ... Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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