Internet marketing has become an important competitive edge for businesses nowadays. However, to implement an effective ecommerce presence for a Small Medium Enterprise (SME) can prove to be very challenging indeed.
One solution is to explore the various government grants and resources that
your country provides for promoting online business. Here in Singapore, the
LETAS grants by Spring Singapore may just be that extra help to enable various
SMEs to go online.
Ecommerce System
The LETAS grant may be used to offset up to 50% of eBusiness implementation costs. For an effective ecommerce solution, the following features should be present:
|
Ecommerce Features |
Details |
|
Ecommerce Processing - Front |
• Shopper registration • Shipping address • Ship method • Payment method • Billing information |
|
Ecommerce Processing - Back |
• Store, products and customers management • Order and status management • Sales and inventory reporting • Auto tax calculation (by country, region, rate) • Shipper information (e.g. DHL, UPS) and rates • Discount coupon management (for promotions) |
|
Ecommerce Payment |
• Payment gateway • Fraud prevention • Security |
Just implementing an ecommerce system does not automatically guarantees online success. On top of the proper Systems and Products, is the need for targeted web Traffic, and huge amounts of it!
Search Engine Optimization & Internet Marketing
A simple case study of one of our client, http://CGLights.com, illustrates how to drive leads and sales using free organic Search Engine Optimization (SEO).
|
Main Keywords |
Google rankings (as at July 2008) |
|
provision scopes |
#2 and #3 of 24,100,000 |
|
provision accessories |
#1 and #2 of 2,190,000 |
|
led lightings |
#2 of 8,740,000 |
|
light scopes |
#1 and #2 of 2,740,000 |
CGLights.com achieved the rankings above some time back, and it did not require any additional efforts for the last 6 months. The ecommerce system automatically performs some of the SEO itself. The system provides the following:
User-Friendly
Solution
1) Design and implement CGLights.com ecommerce website. This includes implementing the Order Processing and Payment functions so that CGLights.com customers can easily buy items over the Internet using credit cards.
2) Implement dynamic content management workflow on the company website. This will allow easy and quick update of website content by non-technical users (not require to know HTML).
3) Implement an image gallery to showcase CGLights.com many products and services. This will provide more information to customers and attract more visitors.
4) Implement RSS web feed management to automatically syndicate new information on areas related to CGLights.com business and to allow articles on CGLights.com website to be easily included in other websites that supports RSS. A forum and social bookmarking capabilities were also be implemented.
5) Generate sales and revenue through ecommerce by promoting CGLights.com products and services through Search Engine Optimization.
Please Contact Us to find out how we can help implement a one-stop eBusiness solution that boost your company’s ecommerce presence, modernize business and operations, and increase sales while cutting costs through automation.
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