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    5 Exclusive Interviews from Growth Marketing Conference

    @oligardner, Co-founder, Unbounce Menaka Shroff, Global Head of Marketing, Devices and Mobility at Google Anne Fleshman, Director of Marketing, Autopilot Jeff Titterton, SVP Marketing, Zendesk Krista Seiden, Analytics Advocate, Google Joe Sanchis, CEO, Queue

    Financial services marketing targets one and not all in the digital age

    In marketing, that would mean using data analytics to target pitches to customers and applying a variety of digital options to reach them, choosing those that work best for each customer. Joe likes WhatsApp messages, but Mary prefers emails, Suzie wants a ...

    Building a Marketing Team? Start by Doing These 5 Things

    Don’t make this mistake. Sales and marketing should be a like any good buddy duo in history: Jerry and Elaine, Jordan and Pippen, Obama and Joe, Frank and Charlie (It’s Always Sunny in Philadelphia)-you get the idea. If the company isn’t hitting its ...

    Word-Of-Mouth Marketing: Most Used, Most Misunderstood By Retailers

    Word-of-mouth marketing is always the most used and most effective ... Talk this way!” Steven Tyler and Joe Perry, Aerosmith in “Walk This Way” Retailers need to show their customers how to “walk this way” and how to “talk this way” to ...

    Stephens: Colorado State AD Joe Parker is building a legacy, but how will he handle a tough situation?

    The first thing that stood about Joe Parker when Colorado State hired him as its athletic ... templates they were being provided by the brand before is a testament to his marketing prowess. (The college football world was buzzing about the Rams ...

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    20+ SEO Marketing Tools Every Pro Should Know in 2018 DIY SEO is ... As part of an ongoing series about the history of Google’s algorithms, Search Engine Journal wrote about how the July 2014 release and subsequent updates fundamentally transformed ...
  • A Closer Look at Big Data and How it’s Altering SEO in 2018

    Many people don’t realize the huge impact that big data has on the modern world. As an example, search engine optimization is only one of the multiple areas of business marketing that’s affected constantly by big data. Big data sounds like a scare word ...
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    The world of search engine optimization (SEO) rarely stays still for long. Between new Google updates, new strategies, layout changes, new technologies, and new reports and studies from major influencers, the SEO community stays abuzz for most of the year.

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