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    Space: The Final Frontier for Marketing

    Prior to Ad Age, she was a senior consumer marketing reporter at PRWeek. When she’s not writing – or training for obstacle course runs – she’s working on personal projects, including film production.

    Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event

    To help marketers find their answer, this article shares the Event Evaluation Matrix—a tool that can help you gauge which is the right event for your marketing efforts. See the table at the end of the article for how you might weight the various factors ...

    How to Add Gamification to Your B2B Marketing Strategy

    According to Lea Sorrenito, Senior Digital Strategist at Bunchball, one of the most important things to consider while integrating game mechanics into your marketing strategy is Understanding your audience and what motivates them, having access to systems ...

    7 Questions When Picking a Marketing Cloud

    In fact, cloud computing is one of the biggest motivators behind many digital transformation initiatives, including marketing. For marketing in particular, the cloud can unlock new insights into lead generation campaigns, hyper-personalized campaigns ...

    Technology, marketing have unique bond in hotel world

    BANGKOK—Technology and marketing. Marketing and technology. When it comes to hotels, those two disciplines are like wine and cheese, or shoes and socks: They might be fine on their own, but when paired, can provide complimentary palettes, efficiency and ...

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