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    An 8-Step Account-Based Marketing Plan to Share with Your Boss

    ABM drive results. It’s that simple. According to Marketing Profs, companies using ABM generate 208% more revenue for their marketing efforts. But in order to get to that point, you must constantly evaluate the data and make improvements where necessary.

    The Formula for Account-Based Marketing Success

    To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based marketing with excellence and efficiency requires moving to a ...

    Informa Engage Launches Suite of Account-Based Marketing Capabilities

    NEW YORK, Oct. 12, 2017 /PRNewswire/ -- Informa Engage, the global leader in marketing services, launches a suite of Account-Based Marketing (ABM) capabilities. With a global database of 30+ million professional business decision makers and 1,000+ data ...

    The Agency Guide to Creating Client Personas for Account Management

    The same holds for agency account management. Building personas for your existing ... We all encounter clients with unrealistic demands, including those who are reluctant to invest in marketing activity even if it’s delivering strong results.

    Sales and Marketing Technology Leaders TechTarget and DiscoverOrg Announce Partnership to Accelerate Account-Based Marketing Success

    NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services and DiscoverOrg, the leading sales and marketing intelligence provider, today announced the integration of DiscoverOrg ...

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