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    5 Ways to Make Your Website Easier to Navigate

    No matter if you’re starting up an EdTech website or marketing a new type of luer adapter online ... or product you want people to click on –– make sure that link is prominently placed on your site. Burying the best aspects of your work in a tucked ...

    Traditions Invented by Businesses to Make Money [Infographic]

    One holiday that was not created by marketers? Valentine's Day, although the advent of Hallmark did make the holiday more popular. To see more creative marketing holidays and traditions, check out the graphic. Tap or click to see a larger version.

    GDPR won’t kill you. It’ll make you stronger

    In the last 20 years, there have been a lot of these challenges that have turned into real opportunities. If you practice B2B marketing in Europe now (but frankly, anywhere going forward), I’m confident that the General Data Protection Regulation (GDPR ...

    5 Factors That Can Make Or Break Your Marketing Strategy

    Arguably, one of the most important aspects of growing your business is your marketing strategy. With an effective marketing plan in place, you’ll be able to flesh out such things as potential new growth opportunities, who your actual customers are ...

    Why Irrational Consumers Will Always Make Irrational Buying Decisions

    To illustrate the inherent challenges faced by irrational consumers seeking to make rational buying decisions, CSU-San Marcos marketing professor Vassilis Dalakas asked his students two sets of questions. The first: How likely are you to be affected by an ...

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    20+ SEO Marketing Tools Every Pro Should Know in 2018 DIY SEO is ... As part of an ongoing series about the history of Google’s algorithms, Search Engine Journal wrote about how the July 2014 release and subsequent updates fundamentally transformed ...
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    Many people don’t realize the huge impact that big data has on the modern world. As an example, search engine optimization is only one of the multiple areas of business marketing that’s affected constantly by big data. Big data sounds like a scare word ...
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    The world of search engine optimization (SEO) rarely stays still for long. Between new Google updates, new strategies, layout changes, new technologies, and new reports and studies from major influencers, the SEO community stays abuzz for most of the year.

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