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    McLellan: Could marketing make money?

    In last week’s column, I told you about the book, “Killing Marketing,” by Joe Pulizzi and Robert Rose. Their premise is that marketing has evolved to the stage where it needs to be completely re-invented, and we need to think of our organization’s ...

    6 Ways To Make The Most of Marketing Automation With Your CMS

    Marketing automation software and content management systems are each powerful tools on their own, but when you are able to strategically combine their strengths you can achieve even greater results with your marketing. In the contemporary business climate ...

    Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet

    As an ecommerce business owner, you know that your holiday email marketing strategy is important. But with so much going on, it can seem like the days are just dropping away — and taking your customers with them. After all, it’s a competitive time of ...

    Make Marketing Matter: How to Boost Your Strategic Position

    As a marketing leader, you understand how critical your function is to the success of your business, yet it's common to feel like you're swimming upstream to get your task leadership fully invested. You're not alone! Many of today's marketers express this ...

    How Can Financial Services Marketing Make the Leap to the Banking Experience of the Future?

    If you look at cutting-edge examples of financial services marketing, the future of the banking experience is crazy cool. You’ll wake up in your minimalist urban apartment and ask your voice assistant for an update on your bank balances while heading ...

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