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    Retail is better off without Black Friday

    The answer to Black Friday and the general state of retail is simply smarter marketing. CRM (customer relationship management), product affinity models and sophisticated email segments use precise promotions and consistently show return on investment ...

    Compelling, Creepy, Annoying Or Just Bad? Retail's Personalization Opportunity

    To remain relevant — to become the signal amidst all the noise – retail marketers will have to get good at one-to-one marketing and in delivering more personalized experiences both in the store and on the web. Yet, despite the strong business case ...

    How The Beauty Startup Wunder2 Grew From Facebook To Retail Stores

    Wunder2 follows in the footsteps of Facebook-centric startup brands like the mattress-in-a-box manufacturer Purple, which landed its first retail distribution deal ... an affiliate marketing vet. He started Wunder2 with little knowledge of the product ...

    Top 5 retail predictions for 2018: breaking down barriers between digital and physical

    The retail industry has experienced a tough few years ... By bringing together data from all aspects of the business – marketing, e-commerce, customer service, in-store, email, social media and more – retailers can create comprehensive profiles ...

    Toyota Olympic marketing will help explain mobility vision

    And heeding a call to action from President Akio Toyoda, grandson of Kiichiro, it's leveraging an eight-year Olympic sponsorship deal and its first global marketing campaign to lay out its vision of mobility for the world. Instead of Camrys and Priuses ...
 

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  • The Content Marketing Weekly: Google Snippets, Free SEO Tools and More

    20+ SEO Marketing Tools Every Pro Should Know in 2018 DIY SEO is ... As part of an ongoing series about the history of Google’s algorithms, Search Engine Journal wrote about how the July 2014 release and subsequent updates fundamentally transformed ...
  • A Closer Look at Big Data and How it’s Altering SEO in 2018

    Many people don’t realize the huge impact that big data has on the modern world. As an example, search engine optimization is only one of the multiple areas of business marketing that’s affected constantly by big data. Big data sounds like a scare word ...
  • 7 SEO Trends That Dominated 2017

    The world of search engine optimization (SEO) rarely stays still for long. Between new Google updates, new strategies, layout changes, new technologies, and new reports and studies from major influencers, the SEO community stays abuzz for most of the year.
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