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    How To Succeed In Retail? Be An Editor

    Ross Bailey’s approach to retail requires a certain amount of editorial acumen ... His timing, amid dire reports of vacant storefronts and a soaring interest in experiential marketing, could hardly have been better. Appear Here rented out 80 shops ...

    Nissan applies chuckles to big pickup marketing

    But its larger message is equally important to Nissan's Titan marketing, Billy Hayes, Nissan division vice president for light commercial vehicles and trucks, tells Automotive News. "By doing things a little differently, we think we can reach customers who ...

    4 Steps to Start Data-Driven Marketing Today

    In today’s competitive online retail environment, consumers don’t just want a personalised shopping experience – they demand it. They expect a unique online shopping experience to the point of one-to-one marketing. And if you don’t meet their needs ...

    IdeaWorks and Active win top retail marketing prize for Myer Wonderland at 2017 POPAI Awards

    Myer has taken home Australia's top retail marketing prize at the 2017 POPAI Marketing at Retail Awards with its innovative Wonderland concept in Sydney's CBD, designed and executed by IdeaWorks and Active. Wonderland took out several of the major prizes ...

    News Corp Issues Popcorn-scented Newspapers To Launch New Retail Campaign

    with News Corp Australia using the power of its own print platform to launch its latest retail campaign. Every one of News Corp’s six capital city mastheads (involving more than 800,000 newspapers) has been scented popcorn in a sensory marketing ...

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