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    Can Understanding Hourly Car Traffic Flows Improve Store Traffic?

    In addition to hourly details of where traffic is coming from and going to ... By David Kaplan, Jan 12th News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from CES trends to how voice assistants are ...

    The dirty side of content marketing

    The logic of context marketing is simple: To get more conversions you need more leads. To get more leads, you need more traffic, that is web clicks. And, to get clicks, you need content. Lots of it. Content marketing is an endless game. Your company ...

    See Best 5 Reasons Why Your Huge Website Traffic Is Not Converting

    All other traffic is essentially wasted ... inaccurate targeting could negatively impact your conversion rate. Your copy, branding, marketing and site design should speak directly to a niche demographic. Conduct market research to properly define and ...

    2018 mobile marketing predictions from 18 industry veterans

    In 2018, we will see a shift towards smarter marketing. For brands with IRL foot traffic, it’s essential to bridge the physical and digital worlds with proactive social media experiences. Location-based marketing (or “geosocial” marketing as we like ...

    The Best of 2018 Influencer Marketing Trends

    Marketers need to work with their teams and agency partners to design very specific influencer marketing KPIs and be sure they are being tracked. These KPIs can include “actual reach,” content engagement, unique traffic to a brand site, sign-ups for ...

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