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    Marketing veteran joins Impossible Foods

    Tara Kriese has been named senior vice-president of marketing at Impossible Foods ... coconut oil and potato protein plus natural flavors and micronutrients. The Impossible Burger uses about 75% less water and 95% less land than conventional ground ...

    Your Monday Wake-Up Call: The Porn Magnate vs. Donald Trump. Plus, #MeToo Trends on Twitter

    Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Hustler publisher Larry Flynt took out a full-page ad in The Washington Post offering million to anyone ...

    Lagardère Sports And Entertainment Launches Global Partnership Marketing Agency, Lagardère Plus

    LONDON and NEW YORK, Oct. 16, 2017 /PRNewswire/ -- Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.

    Lagardère S&E unveils Lagardère Plus to dig into brand partnership marketing

    French group Lagardère Sports and Entertainment has launched a new wing dedicated brand sponsorships. Lagardère Plus, has been powered up with the group's acquisition of London-based agency Brave, which counts among its clients Amazon Prime, Brown Forman ...

    Adweek’s Brand Genius 2017: Meet the Year’s 10 Sharpest Minds on Marketing’s Cutting Edge

    Where does that leave the average marketing executive? Maybe to follow a rule that stays true no matter what the surveys say: the work had better be honest, interesting and engaging, or nobody will pay attention. So what does that kind of work look like?
 

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  • Ignoring these 6 SEO strategies could come back to haunt you

    The difference? For SEO professionals, this means higher rankings on search engine result pages (not full-sized candy bars). This month, in honor of Halloween, I thought it would be ghoulishly fun to talk about some SEO strategies that you should start ...
  • Why Your Web Development Project Needs an SEO Agency

    Search Engine Optimization (SEO) can be an afterthought when creating or redesigning a new website. Look at it this way: Having a solid foundation is key to building a house, and having a solid SEO friendly website design is a similar analogy… so ...
  • SEO Tips and Tricks for Small Business Owners

    Though they try implementing SEO for their business, some lack the skills required, so the website may not show up on the search engines, or may be removed by Google. Rather than trying SEO without any guidance, it is better to have a basic understanding.
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