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Will Biscan Works In Social Media. He Hates It. He Wrote This E-book About His Experiences, And The Things That He Can't Stand. Commenting On The Book, Biscan Said: "social Media Is Really Bollocks, Isn't It?"

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    21 Can't Miss Marketing Conferences for 2018

    Marketing conferences are beneficial especially when you're trying to network with other marketers around the globe. Networking is a fundamental factor in coming up with successful marketing strategies and it is also vital in creating possible business deals.

    Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing

    Marketing today is filled with more swirl than an extra-large soft serve. The proliferation of platform acronyms (DMP, CDP, DSP…WTF??) makes it difficult to understand what's what. The key for marketers, however, is to stay objective-driven, look beyond ...

    How Planet Fitness Lifted Franchises’ Messaging Engagement 200 Percent With Salesforce ‘Distributed Marketing’

    Planet Fitness, a gym chain with 10 million members and 1,400 franchises, the challenge of crafting seamless national-to-local messages across email and social media something all multi-location brands can relate to. The company began piloting a program ...

    Essential Arts & Culture: A 2017 rewind, lots of 'Nutcracker' and Bach, art and selfie marketing

    We have come to the year’s end! The Times culture team rounds up the best and the worst of the arts in 2017:

    Why Partner Marketing Is The Best Way To Launch A Company

    Many years ago, when I started PC Care Support, we were trying to market with Adwords and mass media marketing. We thought it was going to be hard to compete in a robust market, so we looked for potential alliances, with resounding success. What was first ...

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