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    Best Ways to Create an Effective Digital Marketing Strategy

    Social media is one of the most valuable ways to reach your target ... You have to know if you are hitting your digital marketing goals to make sure your strategy is working as intended. Reevaluate regularly and, in addition to a long-term goal or two ...

    Sanchita Ganguly quits Asian Paints, joins Lodha Group as VP Marketing

    Ganguly has now joined Lodha Group as Vice President Marketing. exchange4media tried reaching out ... She joined the company in 2009 as Media Manager and handled media, digital and consumer interfaces in the company. She was later promoted to the role ...

    Walmart's Social-Media Chief Has 30 Times More Pinterest Followers Than Walmart

    Walmart's social-media chief has 5 million Pinterest followers ... She literally wrote the book on the subject -- The Complete Idiot's Guide to Pinterest Marketing, published in 2012. She also acknowledges that after a recent reread, "half of it is ...

    Cosmo Names Media Bachelor Of The Year

    The most eligible man working in media, marketing and advertising has been revealed when COSMOPOLITAN named Stephen O’Shea, ecosystem planning manager – Carat Sydney as the 2018 Media Bachelor of the Year. More than 2500 people voted online for their ...

    Measuring social media's impact for marketing has gone deeper

    Carlos Dominguez, president, Sprinklr, says clicks alone are not enough and marketing firms want to see leads generated and response times.
 

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