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    5 Creative Ways to Use Stories to Build Your Social Media Brand (and Sales)

    Having a creative arc with a beginning ... This year, show some love to Stories by making room for them in your social media marketing strategy. Like this column? Sign up to subscribe to email alerts and you'll never miss a post. The opinions expressed ...

    Total Unveils 'Hi-Perf' with an Unique Mix of New Age and Traditional Marketing Tools

    Total Oil India Private Limited (TOIPL), an integrated energy producer and provider and a leading oil and gas company in India, has launched Total Hi-Perf an integrated 360 marketing campaign for its new range of high performing motorcycle engine oils for ...

    What’s next for Singapore creative and media agencies in 2018?

    The second part of this series covers the New Year’s resolutions of a few creative and media agency leads from networks, who Marketing reached out to. Read on to discover their hopes for the next year. Chris Riley, chairman, Ogilvy & Mather, Singapore ...

    How your marketing creative impacts your marketing strategy

    Your marketing strategy drives your marketing creative. Not the other way around. However, creative is vitally important to your marketing plan’s execution. The most unique strategy in the world is meaningless unless the creative pops and sizzles.

    Six Elements of Effective Marketing Creative Design

    A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones. Layout that Follows the Way People ...

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