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    Emotional Design for Higher Conversions

    Neurotransmitters can help us understand how design triggers emotion in the human brain. There are two hormones released when we experience emotions: Dopamine: this is released when experiencing positive emotions. It’s frequently triggered on ...

    Sports Marketing: 7 Steps to Drive Audience Engagement

    It enhances the emotional investment for viewers ... He’s stayed close to the game as a TV personality while I’m in the digital space of digital marketing strategy today. That also brings us to Step 1 in our seven-step process.

    Country music community unites for emotional benefit at Stoney’s

    booms the night’s emcee, Stoney’s Director of Marketing Jeff “Toad” Higginbotham at the conclusion of the song. The room explodes, all these pent-up emotions — sadness, anger, uncertainty, grief, frustration, so much frustration — momentarily ...

    Emoji Campaign Marketing for beginners

    It has been found that emojis trigger the emotional parts of our brains, almost the same way as seeing a smiling face tends to trigger a reaction in our own feelings. Therefore using emojis can have a positive impact on your marketing efforts. One brand ...

    How 360 Video Enhances Marketing: An Experience Within An Experience

    From one experience to the next, brands want to stand out and create a lasting impression and emotional impact with more than free pens or flying discs. And finally, we have the technology to address this missing piece of experiential marketing.

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