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Why Dating Apps and Ad-Free Networks Could Be Your Marketing Sweet Spot
Americans are getting further away from traditional forms of broadcast media. More than 10% of the U.S. population have never subscribed to a cable or satellite television service. Meanwhile, the number of Americans moving on from their TV subscription ...
Why the end of Google’s ‘First Click Free’ is a step in the right direction
Premium publishers should use Google’s abandonment of its “First Click Free” policy as an incentive to take control ... this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
Willamette MBA dean on the value of marketing and how Trump is hurting enrollment
For more than 10 of those years, she's also held the titles of dean of the Salem-based school's MBA program while holding its endowed chair as JELD-WEN professor of free enterprise. She also has sat on the editorial board of the American Marketing ...
Instagram Advice From A Founder Who Thrives On Free Marketing
Emily Katz, founder of Modern Macramé, didn’t set out to start a business. She just liked macramé. But as she learned the ropes, her Instagram account gained a sizable audience (between two handles, she now has well over 200,000 followers). And that ...
Pandora lets free users trial its on-demand music streaming
Music streaming service Pandora is enabling free users to access its premium, on-demand service for a limited time in return for watching a 15-second video ad. Pandora's ad-supported free model allows users to pick music channels based on genre or a single ...
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