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    Mozilla’s Mr. Robot promo backfires after it installs a Firefox extension without permission

    It’s a promotional campaign between Firefox and the TV series ... Here is Mozilla’s response, courtesy of Chief Marketing Officer Jascha Kaykas-Wolff: “Firefox worked with the Mr. Robot team to create a custom experience that would surprise and ...

    Use Customer Personas To Increase The Effectiveness Of Your Holiday Marketing Efforts

    promotions and deals. The everyday message of “We have what you need — not our competitors!” gets turned up to 11. However, we opt for the opposite approach during the holiday season: We recommend that our clients cut through the marketing noise by ...

    Some Subway owners not so happy with return of .99 sandwich promotion

    The chain closed more than stores than it opened during that period. To counter this trend, the company this January committing million for a two-month marketing promotion that will bring back a limited-time, .99 footlong sandwich. Will it work?

    Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech & Diagnostics 2010-2017

    LONDON, Sept. 12, 2017 /PRNewswire/ -- The Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech and Diagnostics 2010-2017 report provides comprehensive understanding and unprecedented access to the co-promotion and co ...

    MIT Names Sica As Communications, Promotions & Marketing Assistant

    James Sica has been named as the MIT swimming and diving assistant coach and communications, promotions and marketing assistant. Sica... Current photo via Anne Lepesant Joseph Schooling qualified 1st in the 50 free, but a swimmer from a lower division of ...

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