Mobile App Users Warm to Rewarded Video, Playable Ads
It turns out mobile app users want to get something in return for watching an ad. The survey found that 40.1% of respondents deemed rewarded video ads as the most acceptable ad format, the highest rate of any ad mentioned. Playable ads, which let viewers ...
Survey: Consumers Value Mobile Holiday Campaigns, But Digital Marketers Missing Opportunities
The survey also questioned global digital marketers ... And while 54 percent of consumers say they will watch rewarded video for added holiday perks, only 20 percent of marketers are choosing to include it in their holiday campaigns.
Second Annual National Cyber Security Alliance Survey Reveals Complex Digital Lives of American Teens and Parents, Highlights Gender Divide
New to the survey was the issue of fake news ... parents, 42%) Having a teen's photo or video shared that they wanted private (teens, 36% vs. parents, 34%) Bullying and Online Harassment: Twenty-three percent of teens report that they have been harassed ...
Survey Reveals What Teens Think Are Cool These Days: Snapchat, Amazon and ’90s Retro Fashion
Eighty-two percent of teens – a survey high – said that they plan to have an iPhone as their next smartphone. Launching YouTube campaigns will continue to grow in importance to reach Generation Z. “Streaming continues to gain teen video share as ...
New Survey Reveals How Much Time Kids Really Spend on Mobile Devices
Heitner also voices concern about kids having unrestricted access to video sites like YouTube, where kids spend an average of 17 minutes a day, according to the survey. To her, streaming services may be a safer bet for parents. “There’s plenty of ...
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