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    SIA to ‘invest heavily’ in digital: Can it retain the human to tech ratio?

    In a conversation with Marketing, Lawrence Chong ... They are using technology to achieve productivity but losing the human touch in the process,” Chong said. While the measures can increase productivity for the airline, it risks the SIA looking the ...

    John Lewis: Human interactions are still the primary driver of loyalty

    The department store’s marketing director Becky Brock believes delivering human experiences can be its differentiator over the years to come. Despite conceding online giants such as Amazon now dominate the retail market, John Lewis’s marketing director ...

    Will Artificial Intelligence replace human intelligence in revenue management and pricing analysis?

    Hence, we should only leverage the power of man-machine where human involvement is not necessary. We all will agree, that the travel industry thrives by the personalization and personal touch that you can offer to your guest and this is where humans are ...

    Hacking the human brain with social marketing

    Marketers have always spent time and money trying to pinpoint their ideal consumer market, but in the age of viral video, what makes that audience engage with an advert? New research looking at how the human brain responds to social marketing videos using ...

    Study: More ‘Human’ Companies Outperform Business-As-Usual Competitors

    In a world where businesses are constantly chasing growth, acting more human will be a sure path to long-term success ... and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals ...

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