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    Fed up with Democrats and Republicans? Here's a third option.

    Gladwell wrote about Howard Moskowitz, a marketing wizard who didn't believe consumers “know what they desire if what they desire does not yet exist.” Moskowitz was hired by Campbell Soup Co. to boost its Prego spaghetti sauce in its war for market ...

    A drugmaker used “The Wizard of Oz” to sell OxyContin

    which has impacted millions and kills more than 90 people each day At the heart of Purdue’s sales tactics was an unusual marketing guide, based on the children’s classic "The Wizard of Oz." Marketplace obtained a copy of a Purdue Pharma sales ...

    5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)

    and dynamic data dashboards, models, and reports. I use the phrase “citizens of the marketing department” quite intentionally, because these wizard-like capabilities that marketers are acquiring align with three big IT-democratization movements ...

    Should we talk about science like it’s magic?

    Back in the 1950s, the United States government wanted to do some positive marketing for nuclear energy ... Don Herbert, an actor from Chicago, was the star and creator of “Watch Mr. Wizard.” He guides children through fun experiments, like how ...

    Design Wizard Becomes a HubSpot Connect Certified Partner

    Today, Design Wizard announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading provider of inbound marketing and sales software, works hand-in-hand with Connect Partners to help grow their business through co-marketing and ...

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