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    Generali Global Assistance Receives 2018 PIMA Marketing Methods Competition Award

    which includes delivery of a monthly partner update to each of their client's key marketing contacts that contains relevant, timely, copyright-free content as well as shareable identity protection tips, data, and news. Longform articles as well as social ...

    Top tips and trends for a successful influencer marketing strategy

    Influencers are hardly a new phenomenon, but with the rise of visual-heavy media sites the role of influencers in brand marketing has increased. It was cited as one of the fastest growing online customer-acquisition tactics in 2017, so marketers should ...

    10 Tips to Get More Local Customers from AdWords & Facebook Ads

    On June 13, I moderated a Marketing ThinkTank webinar sponsored by DialogTech. Presenters Blair Symes and Katie King discussed proven localization strategies all businesses can use to drive more customers from AdWords and Facebook campaigns. Here’s a ...

    Female founders share their tips on how to start-up in tech

    “It’s important to champion the crucial non-tech roles within this space, such as chief executives, marketing officers and project managers,” she explains. “Women looking to start up in the tech sector should never not do it because they’re not ...

    How Email Marketing Can Contribute To Your Startup’s Growth in 2018

    in which email marketing is a vital component that will be in play at every stop along the way. To make the most of this new funnel, there are a few easy tips that you, as a startup, can take advantage of in order to increase traffic on your website and ...

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  • Why Content Marketing Is a Fool-Proof SEO Strategy Today

    This is a sponsored post written by Internetum. The opinions expressed in this article are the sponsor’s own. The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce ...
  • FTC Charges Premium Business Pages Over Unsolicited Calls About SEO, Other Services

    In one case, Premium Business Pages called a small business up to four times a day, demanding payment for search engine optimization services–even though the business did not have a website. These charges are only a small part of a total of 24 actions ...
  • 7 Questions for Macy’s SEO Leader

    Ask PR pros and marketers if they are satisfied with their efforts relating to search engine optimization and you likely will get a mixed bag of replies. The truth is many communicators don’t know what they don’t know when it comes to SEO ...

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