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    Why Personalization is the Next Big Opportunity in Social Media Marketing

    And this applies to social media too. Today’s social media users want to interact with brands on a personal level and be treated as individuals. But how exactly do you go about creating personalized s...

    Younger consumers are forcing brands to change how they approach influencer marketing

    The demand from consumers for authenticity and transparency within influencer marketing has had a significant change on the purpose the marketing technique serves for businesses in the last year. 60 p...

    In-depth: Fast-evolving tech has made communicating a tough task for brands

    How are legacy brands basing their marketing strategies on these ever-emerging trends and technologies? BestMediaInfo.com analyses Appointment-driven viewership driven by over the top (OTT ...

    Apple is the most valuable U.S. brand

    “Customer experience is now the greatest amplifier of value growth,” said Beth Ann Kaminkow, CEO of Kantar Consulting Brand & Marketing Americas. “However, US brands are lagging other countries in del...

    Customer Experience Emerges as Critical Factor, Along with Innovation, Boosting Brands in the 2019 BrandZ™ Top 100 Most Valuable US Brands Ranking

    “Innovative companies such as Netflix and Uber are disrupting markets and creating new ones, while larger brands like Apple continue to shake things up with data, digital and marketing technology inve...
 

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