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    How to Find the Right Brand Messaging to Connect With Your Customers

    Many growing companies spend a lot of time honing the brand. But by focusing solely on their identity, they miss the most important thing: what matters to customers. I noticed this when I was working ...

    What Lessons Marketers Can Learn From Nike About Cause Marketing

    Jeetendr Sehdev, The New York Times bestselling author of The Kim Kardashian Principle and celebrity branding authority, spoke exclusively about Nike’s unique approach to cause-related marketing. A gu...

    Nike - Dream Crazy - A Rich Opportunity To Learn About Brand Management In The Digital Age

    Essentially, the brand could let the message speak for itself ... approximately 57% like the ad and 43% dislike it. In marketing, we learn a lot about best and worst business practices from “case stud...

    Namaste Announces Exclusive Co-Supply, Marketing and Distribution Agreement With Leading Pre-Filled Vaporizer Company Airo Brands

    VANCOUVER, Sept. 6, 2018 /PRNewswire/ - Namaste Technologies Inc. ("Namaste" or the "Company") (TSXV:N.V)(M5BQ.F)(NXTTF) is pleased to announce that the Company has signed an exclusive co-supply ...

    Leeds Headquartered Marketing Tech Brand Hits .4Mn Investment Milestone

    But I think the surge of inquiries did reflect the fact that many brands were not compliant ... Tourism and Association of Independent Tour Operators (AITO). However, the marketing automation platform ...

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