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    Selling AI: R/GA pitches brands on the next level

    "If you're not thinking about AI, you're going to get disrupted by someone else," he says to a room of the brand's marketing executives, who gathered at R/GA's Chicago's office late last month. "But y...

    Best Instagram Marketing Tactics for An Early Stage Business

    Most of the people think that Instagram is just for sharing images and videos but what helps the brands in the process is how they convey their stories through the photos. To explore more and know how ...

    Podcast: Connie Birdsall on Branding for The Customer of the Future

    In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with Global Creative Director of Lippincott, Connie Birdsall, ...

    3 guidelines for PR pros considering unpaid influencer marketing

    As traditional news media declines and public relations strategies shift, influencer marketing has emerged as a smart way to tell brand stories. However, that doesn’t mean brands always have to pay fo...

    The Force Of Brand Strategy And Design

    brand dress, etc.), marketing communication (advertising, web, social design, signage, etc.), product and packaging design (user experience, brand reinforcement), or environmental design (architecture ...

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