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Judge: Bend broke law by using hotel tax to fix roads
The city of Bend broke a state law when it redirected some of its tourism marketing budget to fix roads, a Deschutes County judge ruled Wednesday. The Oregon Restaurant & Lodging Association and two local hotels sued the city last fall, following a ...
Caesars Entertainment sees 24% engagement lift for email using AI
... to increase email open rates and click-throughs using an AI-powered platform shows how brands can use the technology for one-to-one marketing via email when paired with a CRM platform like Salesforce. Emails to existing customers that use language ...
How AI Will Change Marketing As We Know It
Increased AI use won’t replace marketing teams, it will simply allow them to get “out of the weeds” to focus on big-picture decisions and strategies. Rather than spending a significant amount of time sifting through data to come up with a strategy ...
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing ...
How To Use Email Marketing? The Money Is In The List!
I thought I would revisit email marketing as a business tool to help you grow your business because I believe it’s one of the cornerstones that you need to run any successful business. I don’t care whether it’s local, national, or international.
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