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    Phil Bray: How to get authentic client reviews

    As one financial planner delicately put it on Twitter a few weeks ago, I regularly bang on about the importance of social proof. He is not wrong, I do. And for very good reasons: it is important and i...

    Fishbat Digital Marketing Agency Shares 5 Website Development Hacks That Will Increase Traffic

    Businesses that do their research or employ the services of a digital marketing agency will likely reap rewards that far exceed expenditures. Review the Competition. Too often businesses are focused s...

    US Army cuts its marketing spend following review

    NEW YORK: The US Army will implement “more stringent oversight” of its marketing spend after an internal audit concluded that tens of millions of dollars had been wasted on marketing initiatives in th...

    The Importance of Customer Reviews

    It's no secret that online reviews can be significant, but just how important are they to a marketing campaign? Can they really make or break a sale Can the quality or quantity of the review you recei...

    Book review: The Impact of Social Media Marketing on Brand Loyalty in India is a timely book by Murali S

    'The Impact of Social Media Marketing on Brand Loyalty in India', a dissertation by Murali S., explores a relevant issue of contemporary times, the influence of social media on various brands and thei...

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