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AAHA Connexity takes on topics that keep veterinarians up at night
Each day featured a keynote address. Scott Stratten spoke on "UnMarketing: Stop Marketing, Start Engaging." Kevin Brown shared his message that heroes are extraordinary people who choose not to be ord...
Scott Stratten, unmarketing, and how AI is not optional for retail – VB Engage
Travis and Stewart interview Scott Stratten, the man behind “unmarketing,” in this week’s episode ... Also, for the first time, Travis and Stewart recorded this podcast live on the VentureBeat Faceboo...
Mari Smith, Facebook secrets, and Walmart’s creepy AI – VB Engage
By listening to this episode of VB Engage, you will hear: Next week, on episode 65, we continue our Unbounce CTA Conference interviews, with Mr. UnMarketing, Scott Stratten! We discuss why most market...
Example of UnMarketing Canned Content: ALS ICE BUCKET?
Talking about a corporate social media win, the #ALSIceBucketChallenge should really ring a bell. Though not initiated by the ALS Association, they are indeed the greatest benefiter of such trend, rai...
The “Un-Marketing” Strategy that Lead Lush Cosmetics to 40 Percent More Sales in 2016
Type in the URL for just about any direct-to-consumer brand, and product images, along with prompts to buy, will almost always be front and center. For LUSH Handmade Cosmetics, however, it’s content — ...
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