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    Why you should scrap your media list

    The media list has been the holy grail in the PR business. It’s a shrine-worthy artifact that PR pros hold dear—and near—but as the industry modernizes, so must the media list. While a home base for m...

    5 Indispensable Email List Management Best Practices

    There are a few layers for this part of list management. For one thing, if you haven’t reached out to someone in a while, it can be worth it to regain permission to email them. This prevents confusion ...

    Kerigan Marketing Associates Makes 2018 Inc. 5000 List

    Inc. magazine today revealed that Kerigan Marketing Associates, Inc. is No. 4,673 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. Mexico B...

    Nike Tops The List Of The 100 Brands That Millennials Love

    Commenting on the study, Moosylvania’s CEO Norty Cohen said: “We can tell a lot when we see new brands break through the list. “Everyone is acutely aware of their projected on-line image. We are marke...

    Email List Management Best Practices for Marketing

    Big list syndrome is real. It’s an affliction that has plagued many a marketer since email marketing in bulk first became a thing. When focusing so heavily on having one giant email list, the relevanc...

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