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    With Marketo mega-deal, Adobe’s reach just got a whole lot wider

    With the announcement Thursday that Adobe is buying Marketo, the world of major marketing platforms looks different. “This deal,” wrote IDC research director Gerry Murray and program vice ...

    Not Just Any Content Can Be King

    This is a phrase you have heard time and time again as it pertains to marketing strategy ... around cyberspace and whoever produced the best work would reap the benefits, just as competitors did in th...

    Here's why Adobe just dished out .75B for Marketo

    "Now, Adobe is sending out a billion signal that it is not just an also-ran," Koetsier adds. "Adobe is here to compete for leadership in the marketing technology space." Marketo regularly takes ...

    Become a marketing analytics master for just

    Successful businesses are driven by data and effective marketing. In this day and age, that means they need a fluent understanding of data and marketing analytics tools to not only maintain a complete ...

    Just Eat, Ocado and BrewDog join the club as the UK’s 75 most valuable brands are revealed

    Because we’ve expanded the 50 to 75 it gives us a real insight as to what is bubbling under.” Just Eat’s UK marketing director Ben Carter, says a combination of building engagement, becoming famous na...

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