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    The X Factor: Leveraging Artificial Intelligence For Marketing Success

    hen you find yourself stranded in a city looking for a hotel room, you need a mobile app that tells you current availabilities for that day, not the best deals in three months. Artificial intelligence ...

    Amazon trumpets Prime Day success despite myriad glitches and problems

    The 36-hour e-commerce bacchanal called Prime Day got off to a rocky start yesterday afternoon, with glitches and crashes that frustrated many shoppers. People were still receiving error messages late ...

    4 Things You Should Never Do to Measure Digital Marketing Success

    Calculating attribution is one of the most challenging tasks of modern marketing. Although we have access to more data than ever before, coming up with a plan to accurately measure which marketing tac...

    What Is The Perfect Marketing Strategy For Your Business? The 6 Steps to Success

    This is the final part in the series I’ve been doing called What Is The Perfect Marketing Strategy For Your Business? Today I want to wrap it up with a final story and some thoughts. We’ve covered the ...

    The 3 Ms of Successful Direct Marketing Campaigns

    The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound There are basically three components to marketing: a message ...

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