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Build a Strong Foundation to Ensure Future Content-Marketing Success
When it comes to content marketing, we marketers are naturally results-oriented. We hit publish and immediately hope to see the views and downloads skyrocket. But the reality is that most content doesn’t drive results right away. But does that mean we ...
5 Key Tips for Building a Successful Email Marketing Strategy
Email marketing is one of the best strategies for promoting products and building a loyal audience. In fact, email has an ROI (return on investment) of 122%, which is 4X better ROI than social media and paid search. However, not every business is ...
The Cox Health Marketing Orthopedics Consumer Insights Study Shows Millennials Are Key Drivers for Service Line Success
ATLANTA, May 21, 2018 /PRNewswire/ -- Cox Health Marketing, a healthcare center of excellence within the Cox Media Group portfolio, today released findings of its Orthopedics Consumer Insights Study, with results indicating that millennials are quickly ...
Psychology That Goes Into a Successful Marketing Campaign In 2018
Nick Brown has written 1 articles for PromotionWorld. View all articles by Nick Brown... As a marketer, how much do you actually know about psychology? Let’s put it simply. Psychology deals with mental processes that lie behind what we do. No matter ...
Why We Fall So Hard for Memes Like Laurel or Yanny (5 Lessons for Marketing Success)
I was sitting in a room with six people. On a laptop, we were looking at some social media analytics and reviewing projects. Then we switched gears. "Has anyone heard about Laurel or Yanny?" someone asked. Suddenly the tone changed. Who are these two people?
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