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    Bonanza Marketing Launches to Help Startups Accelerate Their Business

    Bonanza Marketing’s action-oriented courses guide startups step-by-step through creating smart marketing strategies, plans and tactics for their business. There are an estimated 25 million entrepreneurs in the U.S. and many are struggling with marketing ...

    Salesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations

    Those Einstein Split stats then land in the Marketing Cloud Journey Builder to test customer paths and messaging tactics. Taylor also touched on new marketing, commerce and service innovations: Commerce Cloud B2B Commerce is designed to deliver consumer ...

    Playing to Win: Sales and Marketing’s Role in M&A

    To help alleviate those concerns, sales and marketing executives can proactively manage customer and channel partner relationships with such tactics as: Frequent and clear communication is critical to mitigating attrition and creating a foundation for long ...

    Scandinavian Airlines Brings on Neustar® to Measure Marketing’s Impact on Key Business Drivers

    It takes into consideration both the offline marketing tactics and the non-media drivers (e.g. weather, economic indicators, competitor actions, etc.) in order to help clients examine the true value of their marketing performance. Marketers can build an ...

    Email And Newsletters Are Key In Financial Advisor Marketing

    Personal contact is key. It is important to combine marketing tactics in order to boost overall results. Have a staff member follow newsletter emails every couple of months with a phone call or a personalized email. Use these opportunities to find out what ...
 

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    In one case, Premium Business Pages called a small business up to four times a day, demanding payment for search engine optimization services–even though the business did not have a website. These charges are only a small part of a total of 24 actions ...
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    Ask PR pros and marketers if they are satisfied with their efforts relating to search engine optimization and you likely will get a mixed bag of replies. The truth is many communicators don’t know what they don’t know when it comes to SEO ...
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