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    Competitive Intelligence: The Key to a Great Content Marketing Strategy

    Most consumers, especially millennials, are fed up with marketing messages that feel like sales pitches. They prefer authentic, relevant, and consistent content from brands. In fact, 84% of ...

    Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

    Personalization is changing marketing these days. Big Data and machine-learning systems are taking on a larger and more intricate roles, and businesses now have access to the kinds of information they ...

    After Lead Generation: Three Models for a Content-Driven Retention Strategy

    It feels good to be useful, right? Content marketing can be a uniquely rewarding discipline for this very reason, because content is extremely flexible in how it can serve businesses. Whether you’re d...

    How To Use Content Marketing To Boost Your Recruiting Efforts

    Lauren is the CEO of S&G, a content marketing agency that helps brands connect and engage more effectively with their audience. For the first time in almost 20 years, the job market favors the job see...

    Customer lifecycle marketing: Content for every stage

    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox weekly. Awareness, engagement, evaluation, purchase, post-purchase, advocacy. This is the ide...

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