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    Morten Dal: Boost Digital Workplace ROI with Upfront Investment in Training and Marketing

    “If you also invest in marketing and training upfront ... made really smooth and easy for office workers — if they get properly introduced to how to make effective use of the software. So, the technologies are there — it has never been easier ...

    'Okay Marcel, make me an ad': AI's role in the future of marketing

    Publicis, the global advertising conglomerate headquartered in Paris, France, recently announced the launch of its bespoke artificial intelligence (AI) platform, Marcel. The platform was Publicis' major focus for the best part of the year and saw it pull ...

    The 4 Marketing Moves Every Franchise Should Make

    1. One campaign to serve them all. Franchisees are often tempted to launch local marketing campaigns to connect with their specific communities, but more often than not, Kane says, that’s an unnecessary use of time and money. “When you really dig into ...

    Why marketers change job so often and what will make them stay

    Marketing Week didn’t ask people about flexible working specifically ... “All the same, teams need to get together and often there is some fixed element in people’s week to make sure this can happen.” Kristof Fahy, chief customer officer at ...

    3 Ways to Make Your Marketing More Customer-Focused

    “The customer is always right” gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a “very generous attitude” toward customers was understood to ...

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