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    7 marketing and promotion tactics to get your content discovered

    Not everyone on your email marketing list will jump at the chance to read your next blog post. Here are some basic strategies to increase email engagement: Design an e-newsletter to promote recent posts to your blog or showcase your most viral content for ...

    Your Pro AV Marketing Strategy Will Fall Apart Without a Consistent Social Media Plan

    blogs, articles, and items of general interest. The net result is to become and remain “top of mind” for the viewers and participants in the targeted social media conversations that you initiate or participate in. It is modern day marketing driven by ...

    What's Trending: Key Content Marketing Trends in 2018

    7. Weapons of Mass Conversion These slides, courtesy of Roland Frasier, contain around 300 marketing, management, and analytics tools aimed at driving conversions. Solid resource. 8. What One Brand Did After It Created a Top 10 Blog What should you do ...

    Three Ways Online Marketing is Different Than Traditional Marketing

    A few cost-effective online marketing ideas include: Starting a blog Creating video tutorials and posting them on YouTube Creating an email newsletter Getting the word out on social media about your business Optimizing your website so it is easily searched ...

    Social Doubt: Beware the downside of social proof in social media marketing

    If enough people agree to a definition of a term — even if they’re not experts — I guess it’s reliable enough to include in this MarketingSherpa blog post. But social proof has its downsides for social media marketing as well Now, I’m not the ...

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