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    Why Marketing Will Show the World Gender Equality

    While all serve brand marketing, the unexpected through line is that women are ... by an article from Heidi Hackemer of CZI and Wolf & Wilhelmine; she’s a tour de force, ceiling-busting, empire-building—did I say force?—who, for no personal gain ...

    Cadillac names auto marketing veteran Deborah Wahl as global CMO

    She earlier worked in marketing at Toyota Motor Sales USA, Mazda North America and Ford Motor Co. Wahl will be based at Cadillac's New York headquarters and report to Cadillac President Johan de Nysschen. The appointment is effective March 26. "Deborah's ...

    Marketing Veteran Returns to Autos in Effort to Revive Cadillac

    She was later marketing chief for home builder PulteGroup, and spent time at Ford Motor Co. Cadillac President Johan de Nysschen, hired in mid-2014 to lead Cadillac’s turnaround, has played down market share. Instead, he is focused on improving Cadillac ...

    Coffee Qs: Tom Dowdeswell, Impact Radius

    This week, Tom Dowdeswell, business development representative at Impact Radius, joins us to discuss his work, interests and latest developments in the performance marketing industry. I really enjoy and like the idea of helping people and improving their ...

    Iovate Chooses Thinfilm’s NFC Mobile Marketing Solutions to Deliver Powerful Consumer Experiences via Smartphone

    Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN; OTCQX: TFECY), a global leader in NFC (near field communication) mobile marketing solutions, today announced Iovate Health Sciences International, Inc. (“Iovate”) as a new customer, Thinfilm’s ...

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  • Search Engine Land’s Community Corner: Charity selected for 2018 Search Engine Land Awards

    Those newer to search marketing may never have had the opportunity to meet Google’s Distinguished Engineer and get to know what a thoughtful, kind and open participant he was with the SEO community ... proceeds in the Search Engine Land Awards this ...
  • 7 Tips for Boosting Your SEO for the Rankings You Deserve: The Advanced Guide

    It's not a surprise that search engines prefer secure websites ... Use Latent Semantic Indexing SEO is constantly involving, almost to the point where I feel like Google changes the rules every d*** day. One factor Google is using now to determine ranking ...
  • This Ingenious PR Strategy Will Improve Your SEO

    Well, while you were busy optimizing keywords for your website's SEO, your competitors were using public relations ... which is a direct ranking signal Google uses on its search engine. Whenever you send a press release, popular publications will ...

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