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    10 B2B Content Marketing Predictions for 2019

    Moreover, we’ll see the interactive and video trends bleed into sales enablement. Marketing teams will create interactive toolkits that reps can use in meetings and will guide prospects through the so...

    WARC launches Marketer's Toolkit 2019

    Major insights highlighted in WARC's Marketer's Toolkit 2019 are: Strategic Priorities: 'Experience' will drive the marketing agenda, and shape tech investment Marketers see improved customer experien...

    Modern Marketing and the C-Suite: Econsultancy US launches the M3 Blueprint program

    Marketing is having a wandering-in-the-wilderness moment ... along with the suite of skills every modern marketer needs in his or her toolkit. Depending on one’s taste for change, the resulting tumult ...

    Dun & Bradstreet aims to be its own best case study, says global head of marketing

    Global head of marketing Josh Mueller tells WARC what that means for the future in one of a series of interviews with CMOs from around the world for the Toolkit 2019 report. From a marketing point of ...

    On the fusion of brand and experience: Mark Evans, Marketing Director, Direct Line Group

    The increasing importance of customer experience as a differentiator could herald a golden age of marketing, suggests Direct Line’s Mark Evans, who spoke to WARC as part of a series of interviews with ...

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