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    Six tips to help you avoid targeted marketing

    This sort of targeted marketing is not necessarily a malicious thing, though there is always the potential for misuse of legitimate advertising networks. And for those of us who are sensitive about our privacy, it can simply feel unnerving. If you prefer ...

    Marketing Mayhem at Subway

    Some marketing (and ad agency personnel ... Another problem is that Subway’s customization tactic, a legitimate strength for the brand, causes large variations in costs per entrée, even for the same item—for example, a ham sandwich with lots of ...

    Why Marketing Contributes to a Terrible Spend Culture

    Indeed, the marketing team had bought some ad space on the Wall Street Journal in January, and you realize, with a sinking feeling, that the invoice is legitimate. You begin making more serious inquiries. “What’s the problem?” says the marketing ...

    Zelle 'scam' reveals the need for consumer responsibility

    The issue with this particular scam is whether the banks behind Zelle should be responsible ... It doesn't hurt for it and the banks to make that crystal clear in all marketing materials. TechCrunch noted in the article that Zelle, like Venmo, doesn ...

    The Legit Reviews Corsair Headquarters Tour

    Corsair and Legit Reviews have been working together for over fifteen ... Interestingly, when I pulled up, my marketing contact had left his Toyota truck out front and the back cargo area of it was FILLED with various Corsair components that were to ...
 

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