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    Best Western® Hotels & Resorts Wins A Record-Breaking 65 Adrian Awards for Travel Marketing Excellence

    The Hospitality Sales & Marketing Association International (“HSMAI”) honored ... Bringing it Home with Best Western’s “You Must Be Trippin’” Blog – The company’s lighthearted blog forms strong connections with today’s travelers through ...

    How Tech Brands Are Changing Product Marketing with Content and Experiences

    From its “Think Marketing” project, which attracted contributors from the top thought-leaders in the space, to an extensive collection of industry-specific pages, Watson’s blog and beyond help people imagine the possibilities. When you’re ...

    Launching a Blog Is More Than Just a Fancy Name

    While the passion for his industry is there, building a successful blog takes planning. I asked digital marketing experts about some of the first steps to take before buying a domain name and launching a blog. It’s easy to become excited about launching ...

    Why your marketing strategy needs user-generated content

    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox. Have you ever left a comment on a blog post? Edited a wiki article? If you saw a can of Coke with your name on it, would you snap a picture and post ...

    Four Ways CMOs Can Use Tech To Amplify Their Marketing Efforts

    “Small businesses and non-technical users will purchase machine learning services as readily as they now buy cloud-hosting services for their blog.” To help its clients retool their marketing for the age of AI, Rockfish offers a range of services from ...

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