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    The Importance of Social Media Performance Tracking

    Here at Locowise we love having our finger on the pulse of the latest social media analytics. Tracking the trends via our benchmarking tools and allowing digital marketing agencies to automate their reporting process is a top priority for us. Yet ...

    IPG snaps up Acxiom's marketing solutions arm in media+marketing.3bn deal

    and it has long played a foundational role in the marketing ecosystem Acxiom's bosses Dennis Self and Rick Erwin will continue to serve as co-presidents of the company, as it will remain a stand-alone division. The deal follows other media companies ...

    Interpublic to Acquire Acxiom Marketing Solutions for media+marketing.3B

    Deal Details and Expectations The buyout will involve integration of AMS' expertise in data management with Interpublic’s media, creative, marketing services and analytics capabilities, global scale as well as consumer insights. The transaction is set at ...

    Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin)

    Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. In the early 2000s when ...

    How SEO And Content Marketing Work Together To Fuel Your Online Success

    Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. SEO and content marketing have changed the digital marketing world. As the CEO of a web design firm that ...

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