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    10 Ways To Cut Marketing Costs Before the End of the Year

    One of the most important aspects of running a successful business is the need to continually market yourself. Without consistent and effective marketing, no one will know you exist. But, marketing ju...

    The Madison Square Garden Company Names Geraldine Calpin Executive Vice President and Chief Marketing Officer

    The Madison Square Garden Company (NYSE: MSG) today announced that Geraldine Calpin has been named the Company's Executive Vice President and Chief Marketing Officer, effective immediately. Ms. Calpin ...

    Catalina Files for Bankruptcy as Marketing Dollars Tighten

    (Bloomberg) -- Catalina Marketing, the unit of Checkout Holding Corp. historically known for doling out cash-register coupons, filed for bankruptcy to clean up its debt-plagued balance sheet.

    Clorox shifts marketing team, names new CMO

    The Clorox Company announced via a news release that current CMO Eric Reynolds has been promoted to EVP, Cleaning and Burt’s Bees. He will be responsible for the Laundry, Home Care, Professional Produ...

    Local Marketing Solutions Group Inc. Invests In Award Winning Advertising And Public Relations Agency, GodwinGroup

    Rapidly growing marketing and sales solutions technology firm expands reputation management, advertising and video capabilities with investment in Jackson, MS based Godwin. ROLLING MEADOWS, Ill., Dec. ...
 

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    Topic clusters are a strategy for search engine optimization and content marketing. The approach — organizing a site’s content around topics and subtopics — can be effective if you choose the right cl...
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