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    Children's Books in China 2018: Social Media Marketing: Working the Platform

    Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. For Liu Hong ...

    Exploring the Latest Trends at Ricoh’s Marketing Innovator Symposium

    Following the success of the annual Publishing Executive Symposium, this year Ricoh decided to host the first annual Marketing Innovator Symposium, with a focus on bringing together printers, marketers and brands to discuss the ins and outs of today’s ...

    Borrell: SMBs Plan To Spend More Selectively On Social, Event Marketing

    Still, the marketing allocations will not exactly be spread evenly ... to the “earned media” of social networks versus “paid media” advertising on publishers airwaves, print, and websites. A quarter of SMBs spent more money on developing content ...

    How to Build Trust for Online Advertising Success: Magnificent Marketing Presents an Expert Webinar on Fraud and the Future of Online Advertising

    Magnificent Marketing, an Austin-based content marketing agency, has teamed up with media consultant and publishing expert, Bo Sacks of Precision Media Group, to present a new webinar on the future of online advertising and how to build trust in this ...

    Ex-McDonald's CMO Deborah Wahl Takes Marketing Helm at Cadillac

    Cadillac's marketing under Ellinghaus was typified by ads that sought ... Neal Awards, the Association of Capitol Reporters and Editors, the California Newspaper Publishers Association, the South Carolina Press Association and Investigative Reporters ...

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