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    Has Marketing Gone Too Digital?

    The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift in resources and investments toward digital marketing. For instance, total digital media spend ...

    The true colors of travel: Filling in the gaps in tourism marketing

    Travel Noire says it also helps brands target underrepresented consumers through advertising and brand positioning, campaign development, and travel and tourism marketing. In 2017, Travel Noire was acquired by Blavity, a media tech startup that builds ...

    Facebook Data Misuse Could Dampen Tool’s Marketing Utility

    Kogan then shared that data with a political consulting firm, Cambridge Analytica, for political campaign marketing purposes, and that was disclosed this week by several global media organizations. The disclosure has caused many social media privacy ...

    How To Succeed In Event Marketing

    View all articles by Harry Trott... Organizing an event to bring more visibility and leads to your business? Alternately, are you looking at sponsoring events that are focused on your target customers? Either way, event marketing is turning out to be one ...

    The GM Checklist for Hotel Marketing

    This article originally appeared on Tambourine ... asset managers and their hotel management companies to maximize the ROI from their marketing investments. GM’s have responded in two positive ways: 1. GM’s are now holding their marketing teams ...

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