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    Car Makers Urged to Relay Limitations, Downplay Hype in Marketing Autonomous Systems

    in which Tesla touts its Autopilot semi-automated system. “The overreliance issue is probably the most serious issue with all these systems, so that goes with Tesla that was shown there,” said Gersch. Even though its marketing materials feature the aut ...

    Tesla needs to pull back on Autopilot before it's too late

    After the 2016 Florida crash, Consumers Union and Consumer Reports forcefully objected to Tesla's marketing of Autopilot, but the organization has stopped short of demanding that Tesla recall or deactivate the technology (I have recommended that Tesla do ...

    Carmakers struggle to keep driver engaged even when on Autopilot

    Tesla, a pioneer in driver-assistance technology with its Autopilot system, has lagged behind automakers ... a future Uber still believes autonomous vehicles have a future When marketing luxury vehicles, 'electric' is no longer a bad word Read Next When ...

    What is Marketing Strategy Development?

    Marketing strategies cannot be developed and left to run on autopilot. If they are to be successful they must remain in a state of constant evolution. Robert Morello has an extensive travel, marketing and business background. He graduated with a Bachelor ...

    Tesla says vehicle in deadly California crash was on Autopilot

    Tesla says the vehicle in a fatal California crash last week was operating on Autopilot in the latest accident to involve self-driving technology. The automaker says the driver, who was killed in the accident, did not have his hands on the steering wheel ...
 

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