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    “River of marketing gold”: How social media groups can bolster engagement

    This means my time or opportunity cost is very minimal indeed. But in many ways, it’s almost marketing on autopilot because posts from the various Facebook groups appear prominently in my feed. Every ...

    How To Find A Successful Advertising Partnership For Your Brand

    Content marketing, programmatic ad buying and influencer marketing ... They lose steam and put the account on autopilot. They may come out hot and heavy or deliver great media results based on an init...

    How Cashierless Checkout Can Power Brand Marketing Experiences

    After linking their cards to the service, the checkout follows an auto-pilot process of sorts ... with plans to move “all of its digital marketing spend to retail in 2019.” The move comes as consumer ...

    Why Automation Isn’t the Cure-All Marketers Want—and Need—It to Be

    I am here, however, to reset your expectations around marketing automation. Marketing isn’t about autopilot machinery, it’s about people. Deployed on its own, digital mechanization can muddy our touch ...

    Common Avoidable Search Engine Marketing Mistakes

    3. You pay a flat fee. Just as you shouldn’t autopilot your online engagement, don’t set a standard cost for SEM efforts and forget about it. Liam Solomon, marketing lead at Lovethesales.com, said dec...

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