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    Marketing firm must pay more than million in FIFA case

    A Spanish sports media firm must pay a hefty penalty after its affliate in the U.S. pleaded guilty to charges it bribed Latin American Soccer officials. A New York City judge ordered the company Imagi...

    SearchCap: SMX East agenda, Google Marketing Live recaps, Bing Ads & more

    Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many ...

    Chick-fil-A’s Amazing Millennial Marketing Campaign for Attracting Mothers

    Chick-fil-A sits at №8 in the national fast-food revenue rankings. Chick-fil-A wants to steal away a bit more of that fast-food revenue with an unusual strategy that marks a departure from their heavy ...

    Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more

    This article has been updated with more details and news from the event. During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced sever...

    Marketing in 2018: ‘nothing more than a numbers game’

    If the energetic and driven Tess Mattisson is passionate about one thing, it is to “move the needle” for Choice Hotels Europe. Mattisson is director of European marketing for the firm. She joined in 2...
 

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