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    What Hank and John Green’s YouTube Community Can Teach Us About Video Marketing

    Video marketing—unlike the written word, where it can often be difficult to convey tone, or audio, which lacks the benefit of facial expressions—is one of the most impactful ways of engaging customers ...

    4 approaches to using video to liven up your storytelling

    Stories make for better marketing because they elicit emotion. They can play on nostalgia, influence whom we trust, and help us make sense of complex information. Video is the storytelling king. Holly...

    SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads

    Because I am a huge fan of video advertising, I have a hard time understanding why video marketing is so underutilized by many companies. I attended the Maximizing the Impact of Online Video Ads sessi...

    A guide to B2B video marketing

    Inject life into business-to-business video marketing by using a narrative and providing valuable information in a visual way via infographics, Joe Forte writes. Adopt a friendly, lighthearted tone, e...

    Introducing “Bye Bye Basic,” a New Video Series about B2B Marketing

    On the surface, the #basic phenomenon that swept the US back in 2014 seemed to apply only to college girls in Ugg boots with Starbucks cups in hand. Now the term “basic” has expanded to refer to anyon...
 

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