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    What the Massive Fanfare Around 'Black Panther' Signals About a Major Shift in Marketing

    Over the past year, I've seen friends and others in my network lose their minds in anticipation of the premiere of Black Panther this weekend. I've seen their posts, the memes they've shared, watched them gush over the outfits the all-star cast wore to the ...

    United Airlines Pumps Massive Olympics Marketing into Social

    United Airlines is well underway with its 2018 Olympic “Superheroes” campaign, but the massive amount of content it is pumping out is striking. Forty pieces of social content around the Olympics are flowing on Facebook where United has 1.1 million ...

    Coca-Cola to cut prices, spend big on marketing to revive profits

    International drinks giant Coca-Cola Amatil will heavily promote its Coke and Mount Franklin brands, build awareness of its smaller products and reduce prices this year. Coca-Cola Amatil on Wednesday talked up a planned million additional investment in ...

    Kevin Hart to Keynote at Variety’s Massive: The Entertainment Marketing Summit

    Actor and comedian Kevin Hart will be a keynote speaker at Variety‘s annual Massive: The Entertainment Marketing Summit, which is presented by Deloitte and will take place at the UCLA Luskin Conference Center on March 21. Hart will be speaking at the ...

    Want Big-Ticket Clients? Stop Blogging & Start Calling

    Not if big-ticket clients are your goal ... Blogging has taken the content marketing and SEO world by storm in the past few years. It’s a core, essential component of marketing strategy for countless companies. According to HubSpot’s State of Inbound ...

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