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    Whistleblower Account Diet Madison Avenue Goes Dark (UPDATE: It's Back)

    Anonymous Instagram account Diet Madison Avenue ... Prior to Ad Age, she was a senior consumer marketing reporter at PRWeek. When she’s not writing – or training for obstacle course runs – she’s working on personal projects, including film production.

    Chinese social media app WeChat hits 1bn user accounts

    China’s hugely popular social media platform WeChat, which can be used to chat with friends, do shopping, pay bills, and much more, has hit 1bn user accounts worldwide. According to the Financial Times, these figures relate to the number of accounts and ...

    3 Ways ABM will Evolve in 2018

    Vandita writes for MarTech Advisor as a freelance contributor. In this era of personalization where content resonance matters A LOT, Account Based Marketing is effective in sending the right message to the right customer at the right time. ABM is a ...

    Ten Reasons Not To Use A Personal Email Account For Marketing

    Small businesses face limitations when using a personal email account — such as Gmail, Outlook or Yahoo — to conduct their email marketing. For one thing, they can’t track who opened an email or clicked a link. And there are design challenges.

    10 things you're missing out on by using a personal email account to do your email marketing

    If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are you’ve also noticed some limitations in what you ...

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